CRO Manager
At A Glance:
● Leads on delivery for a range of client accounts.
● Supports the strategic direction of client activity.
● Supports with channel processes and improvement initiatives.
● Has the ability to manage a direct report(s).
● The role of CRO Manager requires consistent and demonstrable experience managing client accounts /activity to a high standard.
Objectives of the Role:
The CRO Manager role is to lead the day to day running of client tasks, activity, reporting and communication. As a CRO Manager you are a key point of contact for clients, you take ownership of the tasks being delivered and ensure high standards are consistent, along with proactively seeking ways to maximise performance. You also use your experience to support the strategic direction for clients' CRO activity. This role requires you to have the ability to line manage and develop people within your team, through leadership and mentoring.
Key Responsibilities:
● Ability to lead on the delivery of CRO tasks and activities needed for clients,
consistently and proactively undertaking these to a high standard.
● Supports and contributes towards the creation of CRO strategies for clients.
● Lead on developing and executing the CRO strategy for accounts.
● Leads client calls and quarterly business reviews, with the ability to communicate effectively and manage multiple stakeholders.
● Measure and report regularly against agreed client KPIs to determine success.
● Work with in-house teams to implement CRO actions to benefit CR% performance.
● Liaise with channel leads at TiD to coordinate a successful multi-channel approach.
● Spot opportunities to explore additional channels/services where it would benefit the client
● Supports on new business opportunities and has the ability to contribute to pitches, RFPs and tenders.
● Line management of direct report(s).
● Produce and deliver training for Team Accelerate, the CRO team, and wider agency.
● Suggest process improvements to benefit the CRO department.
Core Skills:
● Supportive and flexible working style.
● Expert in understanding channel / delivery requirements.
● Ability to hold strategic conversations with clients and internally.
● Successful in communicating and implementing improved ways of working.
● Ability to manage a direct report(s).
● Ability to manage multiple projects simultaneously and to a high standard.
● Excellent interpersonal skills, including leadership, rapport building and presentation.
● Critical thinking and problem-solving.
● Data-driven mindset and the ability to analyse data to drive insights.
● Robust decision making and reasoning.
● Giving and receiving constructive feedback to the benefit of the team.
● Demonstrate the This is Digital values in all aspects of your work and communication.
- Department
- CRO/UX
- Locations
- Manchester
- Remote status
- Hybrid
CRO Manager
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